Why Businesses Choose Thornton Mills

We’ve been supplying linens to the hospitality trade for years, and face cloths are one of the products we get asked about the most. A few reasons our customers keep coming back:

• Built for daily use. Hotels and spas wash their cloths constantly, so ours are made to survive repeated washing without falling apart or losing softness.
• Flexible on GSM and material. You’re not stuck picking from three options we can source and supply to the weight and fabric that suits your budget and your guests.
• Bulk pricing that makes sense. The bigger your order, the better the price per unit works out.
• Straightforward ordering. Get in touch, tell us what you need, and we’ll get back to you with pricing and lead times.

GSM Guide: Picking the Right Weight

GSM stands for grams per square metre basically, how much the fabric weighs for its size. It’s the easiest way to judge how a face cloth will feel and how long it’ll last.

If you’re not sure which GSM fits your setting, just ask we’ll talk you through it based on how the cloths will actually be used.

Materials We Work With

Cotton
Cotton is the standard for a reason. It’s soft, breathable, and absorbs water well without feeling heavy. It’s also easy to wash at scale, which matters if you’re doing hotel or spa laundry every day.

Microfibre
Microfibre cloths are lighter and dry faster than cotton. They’re a good fit for gyms or anywhere towels need to be washed and reused quickly.

Flannel
Flannel face cloths have a slightly textured feel, which some guests prefer for a gentler exfoliating effect during cleansing.

Bamboo and Organic Cotton
For businesses that want to offer something more eco-friendly, we can also source bamboo-blend and organic cotton cloths. Bamboo fibres are naturally more resistant to bacteria, which is a nice extra for spa environments.

Since we work to order, we can match the material to your brand whether that’s a basic cotton cloth for a budget hotel chain or a bamboo blend for a wellness spa.

Caring for Face Cloths

1. Wash new cloths once before first use to remove any manufacturing residue.
2. Stick to 30–40°C washes with a mild detergent.
3. Skip the bleach it breaks down the fibres over time and shortens the cloth’s life.
4. Avoid fabric softener if you want to keep the natural absorbency high.
5. Tumble dry on low or line dry to protect the texture.
6. In commercial settings, plan to replace cloths every few weeks for hygiene.

Frequently Asked Questions

What’s the difference between a face cloth and a face flannel?
Nothing really in the UK, the two terms are used interchangeably. Both mean a small cloth for cleansing the face.

Which GSM should I choose for a spa?
Most spas go for 550–700 GSM. It feels more luxurious and holds up well to frequent professional use.

Are bamboo face cloths worth the extra cost?
If your business wants an eco-friendly or hypoallergenic option to offer guests, yes bamboo blends are softer and naturally resist bacteria better than plain cotton. They do cost a bit more.

Can I order face cloths in a specific colour for my brand?
Yes. Since these are made to order for wholesale customers, we can usually match colours to your branding just mention it when you get a quote.

What’s your minimum order quantity?
This depends on the GSM and material you choose. Get in touch with your requirements and we’ll confirm pricing and minimums for you.

How often should commercial face cloths be replaced?
For hygiene reasons, most hotels and spas rotate face cloths out every few weeks, depending on how heavily they’re used.